Client - American Express
Project - Global Brand Strategy Launch
My role - Design, Art Direction, Visualising
To launch American Express’ new Global Brand Strategy in the UK, we created an experience that acted as an escape from the normal daily routine for commuters & workers. The purpose of the experience was to “Power” you up for the day ahead, firstly by transporting you to a calming Japanese forest, then lifting your mood in the energise room, before finally inspiring you with quotes and striking your own power pose.