Client - Auchentoshan
Project - Rebranding
My role - Design, Art Direction, Visualising
One of my biggest tasks whilst at drinks marketing agency White Label, was the rebrand of Auchentoshan Whisky. The brand wanted to move in a different direction, making it more accessible and appealing to a younger market.
We proposed this more urban, gritty photographic aesthetic focusing on its Glaswegian routes of the brand and the associated textures with the city and whisky making process.
We then rolled the campaign out into various markets and activations.