Client - Auchentoshan

Agency - White Label

My role - Design, Art Direction

One of my biggest tasks whilst at drinks marketing agency White Label, was the rebrand of Auchentoshan Whisky. The brand wanted a to move in a direction, making it more accessible and appealing to a younger market.

We proposed this more urban, gritty photographic aesthetic focusing on its

Glaswegian routes of the brand and the associated textures with the city and

whisky making process.

We then rolled the campaign out into various markets and activations.

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sebarnolddesign@gmail.com​  |  @sebarnolddesign

© 2023 by Sebastian Arnold