Client - Auchentoshan
Agency - White Label
My role - Design, Art Direction
One of my biggest tasks whilst at drinks marketing agency White Label, was the rebrand of Auchentoshan Whisky. The brand wanted a to move in a direction, making it more accessible and appealing to a younger market.
We proposed this more urban, gritty photographic aesthetic focusing on its
Glaswegian routes of the brand and the associated textures with the city and
whisky making process.
We then rolled the campaign out into various markets and activations.