Client - Auchentoshan

Agency - White Label

My role - Design, Art Direction

One of my biggest tasks whilst at drinks marketing agency White Label, was the rebrand of Auchentoshan Whisky. The brand wanted a to move in a direction, making it more accessible and appealing to a younger market.

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We proposed this more urban, gritty photographic aesthetic focusing on its

Glaswegian routes of the brand and the associated textures with the city and

whisky making process.

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We then rolled the campaign out into various markets and activations.