Agency - Design Bridge Amsterdam
Project - Coca-Cola Bring Magic to the Table
My role - Design Lead, Art Direction
One of the largest projects I helped lead for Design Bridge Amsterdam was this Horeca (Hotels, Bars & Restaurant focused) campaign for Coca-Cola. The campaign itself tied back to Coca-Cola’s existing Real
Magic brand platform, drawing focus to the interplay of light and glass that brings magic to the table whilst also showing the iconic nature of the coke glass.
We created a range of key visuals that would be tailored to certain dining settings each with specific requirements for their markets.
I was also tasked with creating a guidelines document for markets to use when creating assets.