Client - El Tesoro

Project - Proposed Rebrand

My role - Design, Art Direction

Being a traditional tequila brand, rooted in their heritage & making process, El Tesoro tasked me with updating their brand identity whilst working with drinks marketing agency White Label. 

The main factor to consider was how to keep a storytelling message through visual references. Whilst these designs were not chosen as final creative they were my favourite developments during the project.

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